SEE WHAT OTHERS DON’T

about

We are a team of dynamic and creative minds with strong passion for creating exciting products and visuals.

Great designs are derived from Insights gathered through social interactions; in open and evolving environments which encourage the play and customisation of physical and psychological spaces.

We have been sharing our insights with a multitude of start-ups and leading brands around the world from Sennheiser to Samsung, BIC to Nokia.

We see what others don’t, do what others won’t, so you get what others don’t.

OUR DESIGN PHILOSOPHY

DIdeology

Our 6 design principles of DIdeology correspond to these 3 spaces of design innovation:

DESIRABILITY

1) Understanding the context, emotion & spirit of the users we design for

2) Creating products that are a joy to interact with because of its intuitiveness and funtionality

VIABILITY

3) Embrace and work creatively within the constraints that our clients encounter and seek to create

4) Implement sustainable solutions to grow your business

FEASIBILITY

5) Explore, experiment and create new technical solutions that puts your company ahead.

6) Craft quality work that is tested at every stage so that we push your brand to its fullest potential

DO what others WON’T 

Services

From conceptualising creative ideas and innovative solutions to co-building a design culture, we help companies/organisations engage in design as a tool to open the doors to innovation and transcend competitors in an increasingly competitive marketplace.

From design research and innovation to product and visual communications design, we provide services to cater for the needs of companies of varying scale and scope. Our service scope ranges from a single stand-alone service to a total design solution.

We have experienced over 10 fruitful years working with exciting start-ups and global brands, we look forward to new insightful journeys from every new assignment we engage.

DESIGN STRATEGY

An array of multi-disciplinary design research are conducted prior to creating a brand, product or service. Design Insight helps companies develop innovation-driven design strategies to integrate into their brand and service/ product development strategies. We provide design strategy services as part of our total design solution or as a stand-alone project.

INDUSTRIAL DESIGN

A user’s experience is defined by the interaction with the product, service and the message delivered. From design concept, product development, we are tactful in managing the 3 spaces of innovation, creating Desirable products that are Viable for your business and Feasible for production.

VISUAL COMMUNICATIONS DESIGN

Visual communications is a vital part of every design project. From the user-interface and packaging of physical products to the communications of services, an excellent User experience is often complemented by engaging and clear graphics/visuals. We also work on graphic design, product animation and visualizations both for print and for screen, as a stand-alone service.

GET what others DON’T

We are passionate about crafting quality designs and meaningful experiences

works

ARCHT

RHYTHMIC PULSE

MUSICAL CHARMS

STANCE S1+

TACH T1

PINCH!

RAPTOR

THE NAIL EDITION

GREENCHEM

BIC PENS

MORE THAN JUST A LIGHTER

DESIGN INSIGHT EXCLUSIVES

Calendar + DIY Lego Stand

2015 Year End Gift

We designed this 14-month calendar (featuring 14 doodles from the team) comes with a DIY LEGO stand specially designed to hold it in place. The pack we gave out contains 23 LEGO pieces, a set of easy instructions to put the stand together, the calendar (of course) and a set of stickers that were highly requested for!

Good Food Loot

2014 Year End Gift / Happy SG50!

We rethemed the popular game “Sushi Go!” for SG50, naming the game Good Food Loot. We designed the graphics for the game, as well as a set of 10 postcards, featuring Singapore’s beloved past time – eating good food! The game and postcards showcase our favorite Singaporean local delights, as well as recommendations of our favorite spots to enjoy them! We sure craved these dishes while creating the graphics and packaging for the game!

Things Around Us

A 13-Month Calendar

We designed this 13-month calendar for 2014 with little graphics to remind us to observe the little things around us. From every-day objects, to retro snacks from our childhood, to on-trend bicycles.

Card Game

Home for Christmas

We re-themed “Hanabi”, a cooperative card game for 2-5 players. We had a blast creating this from scratch in our studio – from designing the graphics, writing the game instructions, to making and wrapping the cardboard box. We named our version of the card game “Home for Christmas”. Players needed to complete tasks such as setting up the Christmas tree or building the snowman leading up to Christmas. This added an element of completing little tasks in sequential steps to the game.

Fun Facts

32168

design hours spent

commercialised products around the world

300

visual materials created

33868

litres of caffeinated drinks consumed

… and counting

SINGAPORE STUDIO

Team Members

Grace Lu

VISUAL COMMS. DESIGNER

With over four years’ experience in visual communications design, Grace creates enticing and intuitive design for branding, visual user interface, product packaging and design presentations.

Chunbeng Quek

DESIGN DIRECTOR

The anchor of the design team for over 12 years who ensures that ideas flow instinctively and projects run smoothly, while optimising contraints and timelines set by clients and partners.

Siangjoo Ng

INDUSTRIAL DESIGNER

The youngest and newest (but not so new) member of the team who is always hand sketching ideas, making quick prototypes out of everything around her or working on 3D CAD on the workstation.

Sabino Valentino

SENIOR DESIGN ASSOCIATE

Our italian design stallion instills the “Soul and Spirit” in our design work! Sabino has over 15 years of experience in automotive and aviation interior design with numerous renowned airlines internationally.