SEE WHAT OTHERS DON’T

 
 
 

about

We are a team of dynamic and creative minds with strong passion for creating exciting products and visuals.

Great designs are derived from Insights gathered through social interactions; in open and evolving environments which encourage the play and customisation of physical and psychological spaces.
We have been sharing our insights with a multitude of start-ups and leading brands around the world from Sennheiser to Samsung, BIC to Nokia.

We see what others don’t, do what others won’t, so you get what others don’t.

OUR DESIGN PHILOSOPHY

DIdeology

Our 6 design principles of DIdeology correspond to these 3 spaces of design innovation:

DO what others WON’T

Services

From conceptualising creative ideas and innovative solutions to co-building a design culture, we help companies/organisations engage in design as a tool to open the doors to innovation and transcend competitors in an increasingly competitive marketplace.

From design research and innovation to product and visual communications design, we provide services to cater for the needs of companies of varying scale and scope. Our service scope ranges from a single stand-alone service to a total design solution.

We have experienced over 10 fruitful years working with exciting start-ups and global brands, we look forward to new insightful journeys from every new assignment we engage.


GET what others DON’T

We are passionate about crafting quality designs and meaningful experiences

works

ARCHT

RHYTHMIC PULSE

MUSICAL CHARMS

STANCE S1+

TACH T1

PINCH!

RAPTOR

THE NAIL EDITION

GREENCHEM

BIC PENS

MORE THAN JUST A LIGHTER

DESIGN INSIGHT EXCLUSIVES

Fun Facts

32168
design hours spent
80
commercialised products around the world
300
visual materials created
33868
litres of caffeinated drinks consumed

… and counting

SINGAPORE STUDIO

Team Members

Grace Lu

VISUAL COMMS. DESIGNER

With over four years’ experience in visual communications design, Grace creates enticing and intuitive design for branding, visual user interface, product packaging and design presentations.

Chunbeng Quek

DESIGN DIRECTOR

The anchor of the design team for over 12 years who ensures that ideas flow instinctively and projects run smoothly, while optimising contraints and timelines set by clients and partners.

Siangjoo Ng

INDUSTRIAL DESIGNER

The youngest and newest (but not so new) member of the team who is always hand sketching ideas, making quick prototypes out of everything around her or working on 3D CAD on the workstation.

Sabino Valentino

SENIOR DESIGN ASSOCIATE

Our italian design stallion instills the “Soul and Spirit” in our design work! Sabino has over 15 years of experience in automotive and aviation interior design with numerous renowned airlines internationally.


forward thinking brandsclients and partners we’ve worked with

what we’re up to

2017 New Year Gift : Silhouettes

This year, we tried our hand at creating a laser-cut pop-up calendar, along with 12 greeting cards. The calendars and greeting cards feature 12 iconic landmarks/buildings in Singapore.…

our new studio @ somme road!

We’ve moved to our cosy new studio @ 52 Somme Road, just round the corner from the best Indian food in Singapore, and lots of…

We’re on Facebook!

Yes, we’re finally on Facebook! Like our Facebook page to keep up-to-date with us!

PENDULUMIC Official US Launch

The lead designer of the PENDULUMIC headphones, our very own Chunbeng, was invited to speak at the official product lunch in the US. He was…

 

Contact

 52 Somme Road #01-01, Singapore 207872
 +65 9421 8156

Get in Touch

We’d love to hear from you!