SEE WHAT OTHERS DON’T

 
 
 

about

We are a team of dynamic and creative minds with strong passion for creating exciting products and visuals.

Great designs are derived from Insights gathered through social interactions; in open and evolving environments which encourage the play and customisation of physical and psychological spaces.
We have been sharing our insights with a multitude of start-ups and leading brands around the world from Sennheiser to Samsung, BIC to Nokia.

We see what others don’t, do what others won’t, so you get what others don’t.

OUR DESIGN PHILOSOPHY

DIdeology

Our 6 design principles of DIdeology correspond to these 3 spaces of design innovation:

DO what others WON’T

Services

From conceptualising creative ideas and innovative solutions to co-building a design culture, we help companies/organisations engage in design as a tool to open the doors to innovation and transcend competitors in an increasingly competitive marketplace.

From design research and innovation to product and visual communications design, we provide services to cater for the needs of companies of varying scale and scope. Our service scope ranges from a single stand-alone service to a total design solution.

We have experienced over 10 fruitful years working with exciting start-ups and global brands, we look forward to new insightful journeys from every new assignment we engage.


GET what others DON’T

We are passionate about crafting quality designs and meaningful experiences

works

One

Rhythmic Pulse

Musical Charms

Stance 1

Greenchem

FLOW

Pinch!

Raptor-i

BU3+

Boomerang

More than just a lighter

design insight exclusives

Fun Facts

20513
design hours spent
70
commercialised products around the world
253
visual materials created
32432
litres of caffeinated drinks consumed

… and counting

forward thinking brandsclients and partners we’ve worked with

what we’re up to

We’re on Facebook!

Yes, we’re finally on Facebook! Like our Facebook page to keep up-to-date with us!

PENDULUMIC Official US Launch

The lead designer of the PENDULUMIC headphones, our very own Chunbeng, was invited to speak at the official product lunch in the US. He was…

Design Insight @ National Design Centre (NDC) Opening

We were glad to be a part of the National Design Centre’s official opening. As part of the events that took place, there was a showcase…

 

Contact

 75 Tiong Poh Road #02-58b, Singapore 160 075

+65 9335 0289

Get in Touch

We’d love to hear from you!