SEE WHAT OTHERS DON’T

about

We are a team of dynamic and creative minds with strong passion for creating exciting products and visuals.

Great designs are derived from Insights gathered through social interactions; in open and evolving environments which encourage the play and customisation of physical and psychological spaces.

We have been sharing our insights with a multitude of start-ups and leading brands around the world from Sennheiser to Samsung, BIC to Nokia.

We see what others don’t, do what others won’t, so you get what others don’t.

OUR DESIGN PHILOSOPHY

DIdeology

Our 6 design principles of DIdeology correspond to these 3 spaces of design innovation:

DESIRABILITY

1) Understanding the context, emotion & spirit of the users we design for

2) Creating products that are a joy to interact with because of its intuitiveness and funtionality

3) Embrace and work creatively within the constraints that our clients encounter and seek to create

4) Implement sustainable solutions to grow your business

FEASIBILITY

5) Explore, experiment and create new technical solutions that puts your company ahead.

6) Craft quality work that is tested at every stage so that we push your brand to its fullest potential

DO what others WON’T 

Services

From conceptualising creative ideas and innovative solutions to co-building a design culture, we help companies/organisations engage in design as a tool to open the doors to innovation and transcend competitors in an increasingly competitive marketplace.

From design research and innovation to product and visual communications design, we provide services to cater for the needs of companies of varying scale and scope. Our service scope ranges from a single stand-alone service to a total design solution.

We have experienced over 10 fruitful years working with exciting start-ups and global brands, we look forward to new insightful journeys from every new assignment we engage.

DESIGN STRATEGY

An array of multi-disciplinary design research are conducted prior to creating a brand, product or service. Design Insight helps companies develop innovation-driven design strategies to integrate into their brand and service/ product development strategies. We provide design strategy services as part of our total design solution or as a stand-alone project.

INDUSTRIAL DESIGN

A user’s experience is defined by the interaction with the product, service and the message delivered. From design concept, product development, we are tactful in managing the 3 spaces of innovation, creating Desirable products that are Viable for your business and Feasible for production.

VISUAL COMMUNICATIONS DESIGN

Visual communications is a vital part of every design project. From the user-interface and packaging of physical products to the communications of services, an excellent User experience is often complemented by engaging and clear graphics/visuals. We also work on graphic design, product animation and visualizations both for print and for screen, as a stand-alone service.