WHO WE ARE

We dedicate our eyes, hands and hearts to see the unseen, to explore the unknown, and to make people‘s lives better.

We have ideated and commercialized over 100 projects and products worldwide in over 14 years. We work with iconic global brands, such as Samsung, Sennheiser and BIC; as well as startups from all over the world, from San Francisco to Singapore. Our design portfolio consists of a wide range of consumer electronics (Bluetooth headsets to wireless speakers), fast-moving consumer goods (pens and lighters) and design strategy consultation for waste-oil management company. Our service/consultancy scope ranges from industrial design, consumer-experience/innovation research, UI/UX design, to product development and design strategy consultation (design thinking).

OUR DESIGN PHILOSOPHY

DIdeology

With over a decade of experience in design, we are consistently perfecting a good balance among product desirability, business viability and technical feasibility. With this design philosophy, we craft our ideas into innovative products through a humble and lean approach. We believe, little innovation brings big impact.

DESIRABILITY

1) Understanding the context, emotion & spirit of the users we design for

2) Creating products that are a joy to interact with because of its intuitiveness and funtionality

VIABILITY

3) Embrace and work creatively within the constraints that our clients encounter and seek to create

4) Implement sustainable solutions to grow your business

FEASIBILITY

5) Explore, experiment and create new technical solutions that puts your company ahead.

6) Craft quality work that is tested at every stage so that we push your brand to its fullest potential

WHAT WE PROVIDE

From conceptualising creative ideas and innovative solutions to co-building a design culture, we help companies/organisations engage in design as a tool to open the doors to innovation and transcend competitors in an increasingly competitive marketplace.

From design research and innovation to product and visual communications design, we provide services to cater for the needs of companies of varying scale and scope. Our service scope ranges from a single stand-alone service to a total design solution.

We have experienced over 10 fruitful years working with exciting start-ups and global brands, we look forward to new insightful journeys from every new assignment we engage.

WHAT WE’VE DONE

BOND

FLIP

BEONCAM

ARCHT

RHYTHMIC PULSE

MUSICAL CHARMS

STANCE S1+

TACH T1

PINCH!

RAPTOR

THE NAIL EDITION

GREENCHEM

OLLELLA

BIC PENS

MORE THAN JUST A LIGHTER

DESIGN INSIGHT EXCLUSIVES

CALENDAR + DIY LEGO STAND

2015 YEAR END GIFT

We designed this 14-month calendar (featuring 14 doodles from the team) comes with a DIY LEGO stand specially designed to hold it in place. The pack we gave out contains 23 LEGO pieces, a set of easy instructions to put the stand together, the calendar (of course) and a set of stickers that were highly requested for!

GOOD FOOD LOOT

2014 YEAR END GIFT / HAPPY SG50!

We rethemed the popular game “Sushi Go!” for SG50, naming the game Good Food Loot. We designed the graphics for the game, as well as a set of 10 postcards, featuring Singapore’s beloved past time – eating good food! The game and postcards showcase our favorite Singaporean local delights, as well as recommendations of our favorite spots to enjoy them! We sure craved these dishes while creating the graphics and packaging for the game!

THINGS AROUND US

A 13-MONTH CALENDAR

We designed this 13-month calendar for 2014 with little graphics to remind us to observe the little things around us. From every-day objects, to retro snacks from our childhood, to on-trend bicycles.

CARD GAME

HOME FOR CHRISTMAS

We re-themed “Hanabi”, a cooperative card game for 2-5 players. We had a blast creating this from scratch in our studio – from designing the graphics, writing the game instructions, to making and wrapping the cardboard box. We named our version of the card game “Home for Christmas”. Players needed to complete tasks such as setting up the Christmas tree or building the snowman leading up to Christmas. This added an element of completing little tasks in sequential steps to the game.